It’s a world’s first coming from a company you’ve never heard of — if you live outside of China, anyway. Taking Google’s newly minted OS and slipping it into an affordable chassis, Ainovo’s Novo 7 Basic could very well be a sleeper hit among the tech-obsessed masses. Sure, it may lack the brand equity and tidy content ecosystems that are part and parcel of Amazon and Apple’s offerings, but thanks to that $99 price, users may find themselves seduced by the temptation of Ice Cream Sandwich alone. Apart from a small fraternity of devices including the Galaxy Nexus and ASUS Transformer Prime, few devices have officially played host to Android 4.0, lending this 7-inch tab a distinct advantage over the more expensive, Gingerbread-packing Kindle Fire. With a 1GHz Ingenic JZ4770 mobile applications processor based on a MIPS XBurst CPU, an 800 x 480 LED display and VGA front-facing / 2-megapixel rear cameras, this no-frills slate could blaze a bargain trail past Bezos and Co. So, does it manage to hold its own against its well-known competitors? Or will all that corner-cutting reveal this low cost tablet to be just another below-the-bar offering? Follow on past the break as we deliver the answers to these and other burning questions.
Gallery: Ainovo Novo 7 Basic review