Filed under: Car Buying, Etc.
If you’re still driving that 2006 Ford Fusion you bought new, apparently you are not alone. Automotive data provider Polk says that the average new car buyer is now holding on to his vehicle for a whopping 71 months – almost six years. Used vehicles are being held for over four years, almost 50 months, according to the new study.
Polk based its findings on vehicle registration data through September 2011, concluding that longer warranties, better reliability, and of course, a miserable economy, have contributed to the shift. By comparison, just five years ago Polk showed new car buyers swapping out after just 53 months – a year and a half earlier.
This latest study reflects what we heard from Polk last month, that the average age of vehicles on the road has hit a record high. We might even see consumers further stretch this number, as Polk’s analysts are not forecasting a return to the magic 16-million-units sales level until 2015. For the carmakers this represents more than just a simple make-your-numbers sales challenge, says Polk, because the longer people keep their vehicles the less brand loyal they become.
To read the full release, click through the jump.
Continue reading Buyers holding onto new cars for nearly six years – longer than ever before
Buyers holding onto new cars for nearly six years – longer than ever before originally appeared on Autoblog on Tue, 21 Feb 2012 18:32:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
from Autoblog
