Retail giant Amazon plans to give children aged 13-17 the ability to log into their own accounts under parental supervision, CNN Money reported on Tuesday.
Teen accounts will be linked to parentsâ€™ main accounts, and will feature the ability to â€œeither pre-approve each order via text or email (the default), set a spending limit for each order or to automatically approve all purchases,â€ per CNN. According to Bloomberg, parentsâ€™ Prime benefits will roll over to their childrenâ€™s accounts, including benefits like streaming, gaming and shipping. Each and every purchase will also result in a receipt being sent to the parentâ€”though they would only have 30 minutes to decline the order.Â
The teen accounts will not contain parentsâ€™ credit card information, or allow them to see their parentsâ€™ browsing or purchase history.
Basically, it sounds like at least a moderately secureÂ system for enabling teens to purchase merchandise online using your credit cardâ€”given that any truly resourceful or terrible enough teen could probably already be racking up secret charges anyhow.
Amazon Household VP Michael Carrtold CNN Money in a statement that â€œAs a parent of a teen, I know how they crave independence, but at the same time that has to be balanced with the convenience and trust that parents need.â€
As well as balanced, presumably, with Amazonâ€™s relentless expansion across more and more of the retail industry. As Bloomberg recently noted, brick-and-mortar stores have seen sales among teenagers plummet, with brands like Abercrombie & Fitch Co., Express Inc., Urban Outfitters Inc. amd American Eagle Inc. all seeing significant hits. Sucking up those young customers is a natural move for Amazon.
â€œTheyâ€™re not loyalâ€”theyâ€™re fickle, they shop anywhere,â€ Bloomberg Intelligence analyst Poonam Goyal said. â€œTraditionally, if you shopped at Urban Outfitters, then 90 percent of your wardrobe was Urban Outfitters. I donâ€™t think any millennialâ€™s wardrobe is 90 percent anything.â€
from Gizmodo http://ift.tt/2g3OMsP