From New on MIT Technology Review: Backers with Benefits: Why Companies Are Outsourcing to Kickstarter

Besides raising cash, crowdfunding can be a way to test product ideas and build relationships with future customers.

Ram Malasani, CEO and founder of the 22-person company Securifi, isn’t the typical newbie entrepreneur you’d expect to find on Kickstarter, a wildly popular website where people can pitch projects and receive small pledges of financial support from anyone (see “10 Breakthrough Technologies, 2012: Crowdfunding”). But with weeks still left to go on its campaign for the Almond+, a reimagined Wi-Fi router that can also control connected home systems like a thermostat or lighting, Securifi has raised more than $340,000—far more than the original goal.

from New on MIT Technology Review

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