Virtual Reality Is the Rich White Kid of Technology

https://www.wired.com/story/virtual-reality-rich-white-kid-of-technology/


It has been seven years since Palmer Luckey appeared on the cover of WIRED magazine. The June 2014 issue declared, “This kid is about to change gaming, movies, TV, music, design, medicine, sex, sports, art, travel, social network, education—and reality.” In 2016, Facebook acquired his virtual reality company, Oculus, for $2 billion. It now invests $18.5 billion annually into research and development, and Facebook Reality Labs, the company’s Augmented Reality/Virtual Reality division, accounts for as much as 20 percent of its entire workforce, with no sign of slowing down. But despite the many years, billions of dollars, and year-long pandemic requiring at-home entertainment, the results thus far have been pretty lackluster. The headsets are spiffier and the games are more lucrative, but our minds nevertheless remain collectively un-blown.

It’s not just Facebook and Oculus. In May 2016, WIRED’s cover story introduced readers to Magic Leap, “A mysterious startup, a mountain of money, and the quest to create a new kind of reality.” Magic Leap was developing a set of semitransparent “Mixed Reality” goggles that could integrate virtual objects into the user’s physical environment. The company raised more than $2 billion in funding from A-list Silicon Valley investors. It looked like the biggest leap forward in hardware since the iPhone. But the actual product never lived up to the breathtaking demo. The company laid off 1,000 employees in 2020, hired a new CEO, and pivoted to focus on narrower enterprise applications. The Mixed Reality future is still, well, the future.

Somehow, none of these less-than-ideal outcomes have affected confidence in VR. In fact, Facebook doubled down on Monday, announcing a new group within the company dedicated to developing its Horizons VR world. Mark Zuckerberg recently told Facebook employees that over the next five years he expects to transition “from people seeing us as primarily being a social media company to being a metaverse company.” Silicon Valley billionaires and venture capitalists, it seems, are incapable of saying no to a fancy headset with a big dream. And this dates back 35 years—Jaron Lanier was the Palmer Luckey of the 1980s and early 1990s!

The technology is always about to turn a corner, about to be more than just a gaming device, about to revolutionize fields like architecture, defense, and medicine. The future of work, entertainment, travel, and society is always on the verge of a huge virtual upgrade. VR is a bit like a rich white kid with famous parents: It never stops failing upward, forever graded on a generous curve, always judged based on its “potential” rather than its results.

One reason that VR has been offered such an endless string of second chances (VR’s proverbial lineage, if you will) is that it has played an outsized role in the popular science fiction that our collective image of the future is built around. William Gibson coined the term “cyberspace” in his 1984 book Neuromancer. The term later became synonymous with the World Wide Web, but Gibson’s initial rendering was of a virtual realm that “console cowboys” could enter and exit. Gibson and his cyberpunk peers heavily shaped the culture of 1980s tech—before the dotcom boom, before the tech bros.

When Lanier unveiled his bulky head-mounted display and dataglove in 1987, he was inviting tech hobbyists to be the first inhabitants of the virtual future they had glimpsed in cyberpunk novels. Neal Stephenson’s 1992 Snow Crash and Ernest Cline’s 2011 Ready Player One later were massive science fiction hits whose stories unfolded in a future where VR is a fixture.

When Zuckerberg says that he has been “thinking about some of this stuff since [he] was in middle school and just starting to code,” it isn’t hard to guess what books he was reading at the time. For the Gen X and Millennial tech entrepreneurs who dominate Silicon Valley today, the science fiction stories of their youth have always treated VR as an ambient part of the future technological landscape.

Just as the current billionaire space race is, at least in part, evidence that inside every tech billionaire is an inner child who dreamed of flying his own rocket ship, the VR arms race is premised on an assumption that mass adoption is inevitable—the only question is when that future will arrive, and which company will get phenomenally wealthy when it does.

via Wired Top Stories https://ift.tt/2uc60ci

July 27, 2021 at 08:12AM

Lucasfilm hires YouTuber who used deepfake to improve ‘The Mandalorian’

https://www.engadget.com/lucasfilm-hires-shamook-054904077.html?src=rss

Luke Skywalker’s CGI face in the character’s The Mandalorian cameo was met with a lot of criticism, and fans even tried to fix the scene with various tools and programs. One of those fans did so well, Lucasfilm has hired him to help it ensure its upcoming projects won’t feature underwhelming de-aging and facial visual effects. That fan is a YouTuber known as Shamook, who uses deepfake technology to improve upon bad CG effects and to put actors in shows and movies they never starred in. 

In the comments section of a video that replaces Christian Bale with Robert Pattinson as the Batman in Christopher Nolan’s film, Shamook wrote that he joined Lucasfilm/Industrial Light & Magic (ILM) a few months ago. When asked what his role within the company is, he said his official title is "Senior Facial Capture Artist." The studio has confirmed the hire with IndieWire, telling the publication that it’s always on the lookout for talented artists. A representative said in a statement:

"Over the past several years ILM has been investing in both machine learning and A.I. as a means to produce compelling visual effects work and it’s been terrific to see momentum building in this space as the technology advances."

In addition to working on a deepfake version of Luke in The Mandalorian, he also deepfaked Tarkin’s and Leia’s appearances in Rogue One. Shamook’s videos don’t always show the most realistic results, but the great ones like Luke’s truly look impressive. Lucasfilm could his technical know-how to make sure de-aged characters and CG faces won’t take us straight to uncanny valley anymore. 

via Engadget http://www.engadget.com

July 27, 2021 at 01:03AM

Are Fake Meat Products Good for You?

https://www.discovermagazine.com/health/are-fake-meat-products-good-for-you


Most health experts would agree that eating meat — especially red meat — in large quantities isn’t good for us, or the planet. Studies point to an increased risk of heart disease and cancer correlating to our meat-heavy diets. And research shows that moving toward a more plant-based diet is one of the most effective changes individuals can make to help combat climate change.

Meanwhile, manufacturers are busy crafting increasingly tasty and more meat-like products that rival the real thing — making the switch from eating animals seem like a no-brainer. But are these fake meat products any healthier for us? The answer, experts say, depends heavily on how they are made.

Meatless Manufacturing

Jinan Banna, a dietitian and nutrition professor at the University of Hawaii says that some fake meat products can be considered “ultra-processed” foods. “[That] means they go through multiple processes and have a lot of added ingredients,” she says. “An alternative burger, for example, might have quite a bit of sodium, as well as additives.” Some of these additives are on the market for a while before the scientific community determines them to be harmful, Banna adds.

Sofia Popov, a microbiome scientist in Copenhagen and a vegetarian for more than 15 years, points to tertiary butylhydroquinone (also known as TBHQ) as one example. TBHQ is synthetic preservative that prevents foods from losing its color. The U.S. Food and Drug Administration has determined that the preservative is safe at the low levels used in foods. However, in higher concentrations it has been linked to a range of negative side effects, from vision disturbances to stomach tumors.

Health experts like Popov and Banna recommend that consumers stick with vegetarian options that are close to the whole foods as possible, like black bean burgers. In other words, steer clear of products with lengthy ingredient lists. “Anytime you see a long list of ingredients, including ‘natural flavors’ take it as a warning sign,” says Popov. “Who knows what’s actually in it?”

But that assessment feels unfair to Kelly Krause, executive vice president of Atlantic Natural Foods — a company responsible for a variety of alternative meat products, including plant-based seafood options. Long ingredient lists and natural flavors appear on their products, but Krause insists that consumer health is top of mind when developing their products. “There is a misconception that shelf-stable products are full of preservatives and highly processed, but this is not always the case,” says Krause. “Our cooking process is like that of home ‘canning,’ where products are cooked to a specific temperature and then sealed, thus preserving the quality, taste and nutritional value.”

Krause says that when developing their recipes, Atlantic Natural Foods looks to include a variety of healthful ingredients, from vegetables to nuts, legumes and other vegetarian protein sources. They also like to mimic the nutrition found in their meat counterparts. For example, their alternative tuna product — Tuno — includes omega 3a and DHA, which are nutrients naturally found in fish. “There is a tremendous community of health and nutrition innovators who are working toward the common goal of more sustainable protein production and ultimately, world health,” says Krause.

A Better Alternative?

When the company got its start in 2008, Krause says Atlantic Natural Foods wanted to address the fact that heart disease was (and still is) the number one killer in the United States. “Patients were being told to eat more salads and other healthy foods of that nature,” Krause says. “We knew there had to be a way to develop great tasting, affordable, and convenient plant-based meals.”

Perhaps convenience is the best argument for buying an alternative meat product you can simply cook straight out of the box, but some health experts suggest other plant-based healthful options can be simple, too. For example, on a busy day Banna said she was able to throw together a tempeh dish which she marinated in a little oil, vinegar, maple syrup and other seasonings. “We definitely derive nutrients from animal (based) food — iron and zinc and other minerals as well. But it also contains saturated fat and cholesterol so it’s good to moderate our intake,” says Banna. “Vegetarian substitutes can be very tasty so we shouldn’t shy away from them.”

via Discover Main Feed https://ift.tt/2rbDICG

July 27, 2021 at 10:03AM