These Brands Are Actually Amazon’s In-House Generic Lines

These Brands Are Actually Amazon’s In-House Generic Lines

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Amazon Echo, Amazon Tap, Amazon Essentials—all obvious Amazon lines you can pick and choose from as you compare them to name brands. But Amazon has a number of new, less publicized generic labels, which you could be buying without even realizing it.

In 2017, Amazon Elements was doing pretty well, according to CPC Strategy, selling things like cheaper baby wipes and batteries to a demanding public. But Quartz discovered that of the 800 trademarks Amazon had cooking at the US Patent and Trademark Office, 19 were connected to products that had Amazon.com pages, but not necessarily known to be produced by Amazon:

This year, Yahoo reports that these generic brands are doing really well, especially since Amazon acquired Whole Foods, which included the successful Whole Foods 365 brand. Part of their popularity is attributed to the online platform, which provides certain benefits to the seller that a grocery store shelf does not:

If a shopper were ever on the fence deciding between a generic and a name-brand product, a chorus of 5,000 Amazon reviews with a 4.8-star average is often enough to make someone trust the in-house generic. No one wants to pay more than they have to, and if you don’t care about buying a brand-name suitcase or electric kettle, the cheaper generic has a very good shot.

Amazon is currently heralding a “new” in-house brand called Solimo, which has generics of everything: razors, multi-vitamins, coffee pods. Solimo has actually been around since at least 2016, but it was targeted towards Indian consumers, according to the India Times. It has apparently been in their plans to upscale the brand globally for some time.

The company exists on a controversial line where it could be a benefit for consumers to know they’re getting products from Amazon; they guarantee a certain level of quality and perhaps an easier time returning or exchanging products through the website’s services. But these generic brands could also be interpreted as a sinister infiltration of our entire buying and delivery chain without much accountability for how that changes the marketplace.

As Quartz’s Mike Murphy wrote in 2017:

It’s now gotten to the point where it’s quite easy to pay Amazon three times in one order: for shipping, which you get access to through Prime, and for a product that’s actually just an Amazon-made product. And it’s possible to imagine a time when your clothes, your food, your TV shows, your gadgets and your furniture are all made and sold by the same company: Amazon.

On the other hand, a rose by any other name will still be delivered via Prime.

Tech

via Lifehacker http://lifehacker.com

June 26, 2018 at 01:23PM

Use ‘Find a Reddit’ to Discover Even More Fascinating Things to Waste Away the Hours 

Use ‘Find a Reddit’ to Discover Even More Fascinating Things to Waste Away the Hours 

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Reddit, crazy as it can be at times, is a great time-waster—no argument there. And while it’s fun to browse /r/videos and /r/aww during occasional bits of downtime (that turn into extended cute-animal breaks), I find the site even more captivating when I can entertain myself and feel like I’m learning something.

For that, I think it’s critical to find quality subreddits that can tell you a bit more about our big wide world. Subreddits like /r/helpmefind or /r/tipofmytongue are great for getting the crowd to help you out with random topics that pop into your head, like “What was the bad guy’s name in the Hero Quest board game?” If you prefer style over spells, /r/findfashion is your ticket. /r/whereisthis can help you find new places to visit and /r/lfg can help you find new friends (and board game aficionados) once you move to your dream destination. The classic /r/askreddit is great for your larger questions—even that stupid one about duck-sized horses—and /r/explainlikeimfive is perfect for easily digestible answers to potentially complex topics.

Here’s the thing, though. I’ve been a Reddit user for nine years, and even I feel like there’s a whole world of content out there that I’m not seeing. From giant subreddits you might not have stumbled across yet, to tiny little communities that feature highly detailed posts about relatively obscure topics, Reddit is a giant message board for everything and anything you could want. And even if you search out subreddits for things you like, there’s no guarantee you’ll find the best one, or even a decent one. And then there are all the private subreddits and … well, it’s a lot.

“Find a Reddit” is the best way to learn about new subreddits

Thankfully, some crafty Reddit user created /r/findareddit/, which starts to make one’s browsing feel a bit like Inception. You’ll want to bookmark this subreddit and visit regularly, because it’s a great gathering place where people can bring up topics they’re interested in and receive a crowd-sourced list of subreddits they might want to check out.

My favorite so far? The commenter asking whether there is a subreddit “for cats. Not of cats… but for them.” As in, a subreddit that catalogs different images (and videos?) of birds, fish, tumbleweeds, and all the other things that capture a cat’s attention for a few minutes, which cat owners can then show their pets to keep them entertained. (Sorry, dog owners.)

Other examples that piqued my curiosity include:

I could go on, but I suggest going to check out the page, browse through some top requests, ask for a subreddit or two around a topic you love and, if you have an encyclopedic knowledge of Reddit, maybe suggest an answer or two for those looking for communities of their very own. Your obscure interest is another person’s fandom.

Games

via Kotaku http://kotaku.com

June 26, 2018 at 01:01PM

China’s hypersonic military projects include spaceplanes and rail guns

China’s hypersonic military projects include spaceplanes and rail guns

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While President Trump’s recent push for a US Space Force drew mockery for its science fiction visions, China has been making steady progress in a variety of key areas to the future of space and military operations, including advances in 3D printing, energy storage, scramjet test platforms and ICBMs.

TSC Beijing, a Chinese titanium manufacturer, successfully 3D printed a titanium fuselage central box for its high-speed aircraft, which cuts production time from two years down to just six months. TSC used the 3D laser printer TSC-S4510 (one of the world’s largest 3D printers) to print the fuselage, within an error tolerance of less than 0.5mm. The intended aircraft was identified only as a “high speed” (read hypersonic) aircraft. Given its narrow wing roots, and 7 meter total length, it is likely a hypersonic UAV.

One likely candidate for the titanium airframe is a single engine, high-supersonic UAV with narrow wings and a needle-like airframe. Possibly designated the WZ-8, it is believed to be an air-launched UAV used to test high-speed propulsion technologies, such as a turbine ramjet combined cycle engine. TSC Beijing’s rapidly printed 3D components have an impact beyond any one system—they could allow China to field more test UAVs soon, speeding up next-generation hypersonic technologies.

The Global Times reported that the Academy of Aerospace Solid Propulsion Technology, part of aerospace giant CASC, has delivered advanced Direct Current (DC) electric motors for use in an ‘electromagnetic weapons system.’ The DC motors are designed to operate in environments with heavy shock and recoil, and intense magnetic fields. This suggests the weapons system is a railgun, which uses electromagnetic force to shoot shells at speeds above Mach 6. Once operational, Chinese railguns could be used for anti-ship, long-range artillery bombardment and air/missile defense missions.

In May, the National Defense University of Technology (NUDT) showed off the Ling Yun, a Mach 6+, two stage scramjet testbed. NUDT hopes that the Ling Yun’s relative simplicity and reliability will make it a mass-produced platform for refining new hypersonic technologies such as thermal resistant components for communications systems, or for collecting atmospheric data in the near space. The Ling Yun’s ease of production could provide the basis for scramjet cruise missiles used to swarm enemy ships and air defenses.

Other possibilities open up if Ling Yun’s scramjet engine can scale down to a 6 to 8 inch diameter. This would open up the potential of hypersonic shells for China’s cannons that could fire hundreds of kilometers (the US Army is also at work on such a system, targeting completion in 2023). A scramjet cannon would be cheaper and more mobile than a railgun, since it wouldn’t need to lug around massive systems for power generation and storage. Scramjet cannons would be cheaper than ballistic missiles, not to mention being harder to defend against due to smaller sensor profiles and higher rates of fire.

Finally, the DF-41 intercontinental ballistic missile (ICBM) conducted its tenth test flight on May 27, 2018. The DF-41 is a mobile, 13,000-15,000km range ICBM with a multiple warhead payload of 1.5-2 tons. The DF-41’s massive payload and Mach 25 top speed gives it enough performance to launch other systems, like a hypersonic glide vehicle with global reach (a Chinese response to the infamous Russian ICBM, Avangard) or more exotically, a multistage booster for long-range scramjet cruise missiles.

You may also be interested in:

China’s opening a factory to build engines for hypersonic missiles and spaceplanes
China’s hypersonic aircraft would fly from Beijing to New York in two hours
American and Chinese aircraft could be flying 4,000 miles per hour by 2030
Looks like China just installed a railgun on a warship, beating the U.S. Navy to the punch
A look at China’s most exciting hypersonic aerospace programs
Chinese Hypersonic Engine Wins Award, Reshapes Speed Race?

Tech

via Popular Science – New Technology, Science News, The Future Now https://ift.tt/2k2uJQn

June 26, 2018 at 08:53AM

Bizarre ‘Sonic Attack’ Symptoms Reportedly Spreading to US Diplomats Around the World

Bizarre ‘Sonic Attack’ Symptoms Reportedly Spreading to US Diplomats Around the World

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GIF: Getty, Sound Waves Wikia

For more than 18 months, US diplomats have come down with similar illnesses that include mild brain damage and hearing loss after they claim to have heard unusual sounds. The incidents began in Cuba but reports have now spread to other countries. As authorities have ramped up efforts to treat any potential cases, almost 200 people have reportedly come forward to be tested.

The State Department has had little to say about the incidents that began in Havana in the fall of 2016, and the resulting information vacuum that has left the door wide open for conspiracy theories and other unverified claims. For now, no one can say for certain what is happening in these cases, but it appears US diplomats are being targeted in some sort of attack that’s left experts baffled. In the beginning, officials believed that some unknown “sonic device” was being used against the victims, but other theories have emerged in the meantime.

Some American diplomats reported hearing strange sounds, of which an audio recording was later released to the public. Symptoms varied between victims but the list included “hearing loss, dizziness, tinnitus, balance problems, visual difficulties, headaches, fatigue, cognitive issues and sleeping difficulties.” Since then, we’ve seen reports of diplomats falling ill in China.

On Tuesday, the Associated Press reported that 26 Americans have been “medically confirmed” to have been injured in wave of incidents, and diplomats who have served in at least seven cities in four countries have sought testing. Nearly 200 employees from the US diplomatic mission and their family members have elected to take part in a new screening program that US officials, speaking anonymously, told the AP is part of “an abundance of caution.” Of those Americans, fewer than a dozen were said to have been transported to the University of Pennsylvania in Philadelphia for further review by medical professionals.

The AP described a previously unreported incident that had officials worried about President Trump’s recent visit with Kim Jong-Un:

As President Donald Trump was heading to Singapore for a historic summit with North Korea’s leader, a State Department diplomatic security agent who was part of the advance team reported hearing an unusual sound he believed was similar to what was experienced by U.S. diplomats in Cuba and China who later became ill.

The agent immediately underwent medical screening — part of a new U.S. government protocol established to respond to such potential health incidents anywhere in the world. And while the president was flying to the Southeast Asian city state, the U.S. delegation preparing for his arrival was exchanging urgent messages with the State Department headquarters back in Washington, including the agency’s Diplomatic Security and the U.S. Secret Service.

Four US officials told the AP that it turned out to be a false alarm, but there is a heightened awareness among security officials as the White House prepares to meet with Russia’s president Vladimir Putin next month.

Suspicions of Russian involvement in the attacks were raised last September when an unnamed USAID officer and his wife were flown out of Tashkent, Uzbekistan for evaluation after they reported events that echoed what happened in Havana. The State Department later said that it isn’t “going to discuss ?every case individually,” but “We can confirm that there was no incident in Uzbekistan.”

At this point the only medically confirmed cases have occurred with diplomats stationed in Cuba and one stationed in China. The US has issued an alert warning Americans traveling to China to seek medical attention if they experience “auditory or sensory phenomena” similar to what was reported in Havana, and the State Department recommended anyone traveling to Cuba should “reconsider” their plans.

Since reporters first blindsided spokesperson Heather Nauert with questions about the incidents last August, the State Department has been reluctant to give on-the-record details about its investigation. It still refers to these cases as “specific attacks” without saying what is specifically happening. We’ve seen numerous theories for what could cause these kinds of symptoms floated over the last year, including weaponized microwaves or radio waves and malfunctioning surveillance gear. The fact that they don’t know how the attacks occur tends to obscure the fact that we don’t know why they’re occurring in the first place.

What does seem to be clear is that authorities are so concerned that they’re rushing to address any potential incident that arises. And the longer the mystery goes on, diplomats abroad are only more susceptible to private fears that they may be a victim.

[Bloomberg/AP]

Tech

via Gizmodo http://gizmodo.com

June 26, 2018 at 11:33AM

Madrid Police Dog Demonstrates His CPR Skills

Madrid Police Dog Demonstrates His CPR Skills

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This is a short video posted by the Municipal Police of Madrid of Poncho the police dog demonstrating his CPR skills. I like the blinking light on his back, I want to get one of those for my dog so she’s easier to find when we’re playing hide-and-seek. So would this CPR technique actually save a life? Asking for a friend who notoriously eats too fast. “I think you’re thinking of the Heimlich maneuver.” Oh right, so what’s CPR for? “Cardiac arrest.” Oh hell no, I’m not going back to jail.

Keep going for the video.

Thanks to Luc and Alexandra, who agree a cat would just rub its ass on you face smelling-salts style. Also a potential lifesaver.

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Tech

via Geekologie – Gadgets, Gizmos, and Awesome http://geekologie.com/

June 26, 2018 at 09:41AM

Elon Musk’s ‘Dota 2’ AI bots are taking on pro teams

Elon Musk’s ‘Dota 2’ AI bots are taking on pro teams

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OpenAI

The Dota 2 world championship, The Invitational, is fast approaching, and a top team will have a different-looking squad to contend with: a group of artificial intelligence bots. OpenAI, which Elon Musk co-founded, has been taking on top Dota 2 players with the bots since last year, and now it’s gunning for a team of top professionals in an exhibition match at one of the biggest events in eSports.

OpenAI took on individual players at last year’s The Invitational in a one-on-one minigame, and pros said that by watching the matches back, they were able to learn from the bots. But playing as a team introduces different types of intricacies, and OpenAI had to teach the AI how to coordinate the five bots.

At any time, a hero (or character) can make one of around 1,000 actions; the bots have to make effective decisions while processing around 20,000 values representing what’s going on in the game at a given time. The average number of possible actions in chess is 35, so this is a little more complex than the Deep Blue supercomputer that beat chess grandmaster Garry Kasparov in the ’90s.

To teach its bots what to do, OpenAI uses reinforcement learning. That’s essentially a trial-and-error method, where, over time, the AI evolves from completely random behavior, to a more focused style of play. OpenAI runs Dota 2 on more than 100,000 CPUs, and the AI plays itself to the tune of 180 years’ worth of games every day. In just a few hours, the bots can play more games than a human can in a lifetime, giving the AI ample opportunity to learn. But machines learn in different ways from humans, so it’s not an apples-to-apples comparison. Otherwise, the AI team would have been the best in the world in a snap.

Dealing with the game’s bi-weekly updates is a challenge, as those can shift gameplay mechanics. Since the field of view is limited to what’s on screen, the AI needs to make inferences about what the other team is doing and make decisions based what it thinks its opponents are up to. The bots have some advantages, such as an 80ms reaction time, which is faster than humans are capable of. They also perform around 150-170 actions per minute, which is comparable to top human players.

There are some limits on the AI though. The bots only use five of the game’s 115 heroes and play against a team made up of the same characters. Some decisions are made for them by humans, like which skills to level up in. OpenAI developers also restricted some items and cut off some of the game’s more intricate aspects like invisibility and warding, which lets players snoop on other parts of the map.

OpenAI started playing against amateur teams recently, and so far the bots have beaten or drawn with every opponent, including one in the top one percent of the semi-pro ranks. As a warmup for the exhibition match at The Invitational, OpenAI is playing a top team July 28th, and is streaming the battle on Twitch. Eventually, OpenAI hopes have bots and humans playing together on the same team, as they’re capable of different things.

The goal for OpenAI not necessarily to create an unbeatable Dota 2 squad that takes home the lion’s share of The Invitational’s $15 million prize pool, but instead to learn how the training method can help AI solve all kinds of complex problems. In the meantime, OpenAI will heave to be content with beating just about any Dota 2 team — as long as there are some restrictions in place.

Tech

via Engadget http://www.engadget.com

June 25, 2018 at 12:45PM

Google’s free class teaches you how to create AR experiences

Google’s free class teaches you how to create AR experiences

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Google

If you’ve ever wanted to create augmented reality experiences but had no idea where to start, Google might have your back. It’s releasing a free Introduction to Augmented Reality and ARCore class on Coursera that teaches you how to develop AR content, even if you have no knowledge of the format. Walk through the 15-hour program and you should know how to use both ARCore as well as resources like Google’s own Poly object library.

It’s a helpful gesture for app makers wanting to hop on the AR trend without investing extensive time and money into learning the ropes. Of course, it’s not a selfless gesture on Google’s part. The more developers it can persuade into writing ARCore apps, the greater the chance Android becomes a popular choice for mobile AR and competes with Apple’s ARKit. Not that there’s much room to gripe — it could help the AR community as a whole by reducing the anxiety involved in starting AR projects.

Tech

via Engadget http://www.engadget.com

June 25, 2018 at 04:51PM