Why Land Rover’s reluctant to show concepts: Chinese clones

While the Chinese auto industry continues to grow and expand with new and original products, a number of automakers still refuse to play by the rules. Rather than coming up with original designs, these automakers

shamelessly copy designs

from other automakers,

slapping their badge on the front

as if it were an original product.

According to Auto Express

,

Land Rover

has grown tired of dealing with

these frauds

to the point that it’s essentially stopped showing

concept cars

in order to stave off these clones.

One of the most notable and brazen examples of these Chinese copycats is

the LandWind X7.

While that car

looks like an obvious ripoff

of the

Range Rover Evoque

, complaints by Jaguar Land Rover were dismissed, and the X7 hit the market for about a third of the price of the Evoque. Further efforts by JLR have done nothing to halt or change the car’s production. It seems Chinese authorities are more interested in protecting the home team than upholding copyright laws.

Land Rover design boss Gerry McGovern said the automaker was “wary of showing new concepts” because they just give these competitors time to work up a copy. Land Rover’s latest model, the Velar, debuted in Geneva in production form. Skipping concepts may not stop competitors from making copies, but it does give Land Rover a huge head start when it comes to production.

Related Video:

from Autoblog http://ift.tt/2yzfH9N
via IFTTT

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.