Eco-Friendly Start-Up Sells Ugly Fruits and Veggies

They’re ugly. They’re misshapen. They’re perfectly edible. But these fruit and veggies will never make it to the produce section in your grocery store.
Vast quantities of asymmetrical fruit and veggies are cast aside on the farm simply because we like our roughage to look beautiful before we chew it up in our mouths. Now a new start-up, called Imperfect, hopes to change that. The company plans to collect rejected produce and ship 10-14 pounds of oddball deliciousness to your doorstep, and

from Discover Magazine http://ift.tt/1J4EdNH
via IFTTT

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.