As more and more content becomes available to stream from the comfort of a living room, cinemas are having a harder and harder time luring audiences into theaters. But will turning the movie-going experience into a tame thrill ride—including blasting audiences in the face with water—help boost attendance?
from Gizmodo http://gizmodo.com/would-being-blasted-with-rain-and-snow-get-you-back-int-1697467889
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