Petco was searching for a new way to re-energize the pet-friendly toy line of their nationwide chain when they found Kristin Tercek. The NYU film school grad started her career producing animations for Coca-Cola, Cartoon Network, and Saturday Night Live. But it wasn’t her on-screen endeavors that caught the pet supply store’s attention. It was her line of hand-sewn plushies, with a following among collectors, gallery owners, and a category manager at Petco.
from Wired Top Stories