Day: June 11, 2012

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From Ars Technica: $422,000 to stream a movie? The continued “success” of phone cramming

If you were watching Mulholland Drive on your phone, it probably wasn’t through Streaming Flix.
Aurich Lawson

From July 2009 until December 2010, a Minneapolis-based company called Streaming Flix allegedly hit on a hugely profitable business model—slapping steep monthly fees for its online movie service on the phone bills of 253,269 customers. In total, $9.7 million was billed in that year and a half. How many movies did Americans watch after spending all that cash? 23.

That’s no typo—and it means an average of $422,000 was spent each time someone streamed a film. It also suggests that 99.99 percent of the people paying monthly fees for the service weren’t using it.

Perhaps that’s why the very first Google hit for “Streaming Flix” points to a question from one Barbara G. She wants to know what the company is and why “I am being billed for it with my AT&T bill but did not sign up for it?” The situation grew so bad that the FBI opened a probe of Streaming Flix and its related companies. In December 2010, the Bureau asked the public to send in complaints about the company.

 

from Ars Technica

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From Ars Technica: Valve’s Source engine to power upcoming animated film

Valve’s Source engine will make its big screen debut in a movie called Deep, Variety reported on Saturday. The small-budget animated movie will use Valve’s engine as a low-cost solution for real-time rendering and editing, an unusual approach that may grow in popularity for smaller studios. The partnership between the developer and the film production team may also result in the release of the movie on Steam.

The Source engine debuted in 2004, and has powered games including Counter Strike: Source, Half Life 2, and the Portal series. Valve has a working relationship with production studio Brown Bag Films, according to Kotaku, and agreed to license the engine for Deep. The animated film is set in the post-apocalyptic landscape of World War III, where the remainder of mankind huddles in abandoned ship hulls and struggles to survive.

Deep has a budget of €15 million ($18.7 million)—sizeable by European standards, but small by American ones. Companies like Pixar spend well into the hundreds of millions on their 3D animated films. By using Source, Deep may well be one of the first feature film instances of beginning-to-end machinima, a type of animation that involves using game engines to animate (usually short) movies. Red vs. Blue is the canonical example of machinima, and the style was used throughout the World of Warcraft-themed South Park episode, “Make Love Not Warcraft.”

 

from Ars Technica