SIOUX FALLS, S.D.—When Ruth Sturm told East Coast friends she was moving here, many had to ask where it was.
“I got a lot of, ‘Do people live in teepees?’” said the 26-year-old digital strategist, who is among the 20,000 new people to settle in this once-sleepy city of 178,500 in the past five years.
Despite the sometimes harsh…
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