This new auto year of ’09, Hyundai released a car into luxury segment with its Genesis. It starts at $33k and if you opt for V8 and other amenities, you can easily go over $40k. Now, that’s a Hyundai you probably didn’t think of ever seeing!
Well, the shock may not be over yet. Pending on how well the Genesis goes, Hyundai may opt to add another luxury fighter: Equus. While Genesis is geared to fight against the likes of BMW 5 series and Benz E series along with Lexus’ ES and GS series, it is no match against the likes of any of their flagships like Lexus LS series, BMW 7 series and Benz S-class sedans. Equus is geared to fight against the likes of those cars! That’s a lot to live for…
Currently, Equus is only released in South Korea at “measley” price of close to $100k! 😮 Yikes. Granted that cars cost a lot more in Korea, even at half of that, I am unsure how well it would be received. I guess only time will tell… It’s definitely a gutsy move though… Stay tuned.