Hyundai’s Assurance Program

I know I already spoke of Hyundai yesterday with the possible US-release of Equus, but I just had to mention/bring this up.  Hyundai has been one of the 3 car companies that have had positive sales in these tough times.  How?

It’s what Hyundai calls “Assurance Program.”  It’s rather ingenious in that it provides the buyer with an option to return the car within 1 year of the purchase date if he/she gets laid off and can’t make the payments.  Now, that’s a creative way to sell cars.

The bigger question is, how come other car makers (hint hint, GM, Ford, and Chrysler) don’t try something as creative and just ask us for more money?!!  Ah ha… yup.  That’s what I thought…